Data Points

Up to 15% of a salon's revenue
comes from beauty product sales.

Source: https://www.modernsalon.com/article/78630/2016-professional-salon-industry-haircare-study-salon-services-grow-2-8-salon-haircare-grows-3

On average 14 minutes
is how long consumers are willing to drive to hair/beauty salons.

Source: "Consumers will travel 17 mins to reach a local business." BrightLocal.com. Web. 29 Jul. 2016.

Approximately 48% of the industry's revenue
is generated through personal trainers working at clubs and studios.

Source: "Occupational Outlook Handbook, 2016-17 Edition, Fitness Trainers and Instructors."Bureau of Labor Statistics, U.S. Department of Labor, Web. n.d. Web. 13 Jul. 2017; "Personal Trainers in the U.S." IBISWorld.com, Nov. 2016. Web. 13 Jul. 2017

Approximately 52% of adults who receive massages
do so for health, medical or overall wellness reasons.

Source: Alvarez, Andrew. "Five Franchises Expected to Outpace the Rest in 2017." IBISWorld.com, 23 Jan. 2017. Web. 5 Oct. 2017

25-44 is the typical age
of male, spa clients with a middle-to-high income.

Source: "ISPA 2017 U.S. Spa industry Study." International Spa Association, 2017. Web. 23 Oct. 2017

70% of medical spa visitors
are past patients

Source: “2017 Medical Spa State of the Industry Report.” American Medical Spa Association, 2017. Web. 23 Oct. 2017

33% of nail salon customers
are women age 46 and over

Source: “2017-18 The Big Book.” Nails Magazine. Bobit Business Media, n.d. Web. 11 Jan. 2018

Approximately 25% of nail salon clients
have regular standing appointments. Another 25% are walk-ins.

Source: "2017-18 The Big Book." Nails Magazine. Bobit Business Media, n.d. Web. 11 Jan. 2018.

Men under 35 are most likely to be core health club members.
Core members are defined as those who visit their club at least 100 times annually.

Source: "IHRSA 2017 Health Club Consumer Report." IHRSA.org, 2018. Web. 8 Jun. 2018.

59% of parents
prefer to dine at local restaurants versus national chains.

Source: Valassis®, Awareness-to-Activation Study

41% of consumers
will switch restaurants based on Price, Promotion or New Items.

Source: NPD – Crest Data 2015

81% of consumers
search for dining deals regularly.

Source: Retail Me Not dining 2016 Dining Out Study in partnership with Google

87% of consumers
use coupons they receive in the mail.

Source: Valassis

80% of restaurant goers
are interested in receiving dining discounts or offers.

Source: eMarketer, Restaurant Stat Pack, May 2016

60% of consumers
use ONLY a smartphone when selecting a restaurant.

Source: eMarketer, Restaurant Stat Pack, May 2016

77% of consumers
would choose one QSR over another for a discount or BOGO offer.

Source: Young America 2017 Consumer QSR Behavioral Study

40% of diners
are most likely to search for deals when dining with their children.

Source: RetailMeNot Inc.

94% of Millennials
were using coupons in 2017.

Source: 1.Valassis , 2017 Coupon Intelligence Report
2.Acosta, "The Why? Behind The Dine" - 3rd Edition - in partnership with Technomic®, June 5, 2017
3. eMarketer: "Yes, Millennials Dine Out A Lot. But They Use Coupons" By: Monica Melton, June 6, 2017
4. eMarketer: "Often Operating on Tight Budgets, Mothers Tend to Be Bargain Hunters"; Research Now (ROTH Capital Partners) Sept. 2015

5.6% of U.S. adults
said during a typical week they eat at or order from a deli/sandwich shop 3-4 times.

Source: 2018 AudienceScan

U.S. adults eat out 4.9 times a week between lunch and dinner
on average.

Source: 2018 Dining Trends Survey. zagat.googleblog.com. 8 Jan. 2018. Web. May 2018

21% of U.S. internet users
said they prefer to get loyalty communications via push notification.

Source: 3Cinteractive 2017 Mobile Loyalty Report

43% of shoppers
say physical cards are the biggest obstacle to claiming rewards, and 17% cite that looking up a missing card is most annoying.

Source: CodeBroker 2017 Shopper Loyalty Survey

51% of consumers
cited the top benefit for using a mobile app when shopping is exclusive in-app promotions, coupons or discounts.

Source: Maru/Matchbox. TD Customer Experience. May 2017. Survey.

26% of consumers
look for deals in loyalty and reward programs while shopping.

Source: Hawk Incentives, a Blackhawk Network Business

55% of Millennials
express a preference for surprise and delight tactics in loyalty programs.

Source: 2017 Loyalty Barometer Report: What Consumers Think of Loyalty & Reward Programs

64% of all consumers
still find it appealing to earn points for purchases.

Source: 2017 Loyalty Barometer Report: What Consumers Think of Loyalty & Reward Programs

60% of consumers
say that email marketing influences them to make a purchase.

Source: Mapp Consumer Views 2016

44% of Millennials
reach for their smartphones to check messages right after turning off the alarm clock in the morning.

Source: 2016 Adestra Consumer Adoption & Usage Study

86% of shoppers
want to receive promotional email on a monthly basis.

Source: Marketing Sherpa

98% is the average
deliverability rate for emails.

Source: DMA Insights's 2016 Email Benchmarks

73% of millennials ages 19-34
prefer email over other marketing communications.

Source: Adestra's 2016 Consumer Adoption & Usage Study

45% of people
redeem coupons via their mobile devices.

Source: Clench Media

1.7 billion meals are ordered online
every year by Americans.

Source: AOL.com, Chains are banking on this new strategy to combat the restaurant apocalypse, 5/8/17

39% of US Internet Users
use restaurant mobile apps to place an order.

Source: Market Force Information, “US – Casual Dining Consumer Experiences & Competitive Benchmarks,” Nov 30, 2017

42% of consumers
say the ability to order online would make them choose one restaurant over another.

Source: National Restaurant Assocciation

32% of consumers
ranked mobile ordering in their top two features of importance of a restaurant mobile app.

Source: May 2016 via AYTM’s online survey panel

36% of people
are likely to download or use a mobile app for restaurant or food ordering service within the next year.

Source: May 2016 via AYTM’s online survey panel

66% of fast casual customers
plan to order online in the coming year.

Source: 2017 Online and Mobile Ordering Index

The average pizza order is 18% greater online
than on the phone.

Source: Business Insider April 2016

6.6% of restaurant orders
were booked online using a smartphone or tablet app, while 5% were placed verbally over the telephone.

Source: Fortune Magazine June 15, 2017

9 out of 10 consumers
rely on the internet to locate and evaluate local goods and services.

Source: Verisign

75% of users
make judgments on a company's credibility based on its website design.

Source: Stanford Web Credibility Research

85% of people
think that a company's mobile website should be as good or better than its desktop website.

Source: ESPRESSO.digital

68.4% of U.S. consumers
said up-to-date and accurate website content is most important when it comes to having a positive experience with a small business website.

Source: Google Consumer Survey

91% of customers
visited a store because of an online experience.

Source: ESPRESSO.digital

48% of users
said if a site didn’t work well on their smartphone, it made them feel like the company didn’t care about their business.

Source: Blue Corona

52% of users
said that a bad mobile experience made them less likely to engage with a company.

Source: Blue Corona

63% of customers
primarily use a contract companies' website to find and engage with them.

Source: Blue Corona

80% of consumers
feel encouraged to make a first-time purchase with a brand that is new to them if they found an offer or discount.

Source: RetailMeNot Inc.

81% of Americans
say finding a great offer or discount is on their mind throughout the entire purchase journey.

Source: RetailMeNot Inc.

67% of consumers
have made a purchase they weren't originally planning to make solely based on finding a coupon or discount.

Source: RetailMeNot Inc.

50% of millennials
say they use coupons always or very often.

Source: Valassis® Coupon Intelligence Report

91% of consumers
say they use coupons they receive in the mail.

Source: Valassis® Coupon Intelligence Report

48% of consumers
prefer to get coupons in the mail.

Source: Valassis® Coupon Intelligence Report

72% of consumers
say they would shop at small businesses more often if they offered coupons.

Source: 2018 Valassis Purse String Study

85% of consumers
look for coupons prior to visiting a retailer.

Source: RetailMeNot Inc.

78% of consumer say
personally relevant content increases their purchase intent.

Source: Marketing Insider Group, 2016

8 seconds is the average human attention span.
Selling your story with pictures and graphics is a must.

Source: Data & marketing Associates, TheDMA.org

Consumers spend more than $9,000 on purchases
within the first few months following a move.

Source: Avrick Direct

21% of movers
spend $10,000 or more on products and services as a result of their move.

Source: www.zillow.com

60% of new movers
have eaten at a casual sit-down restaurant near their home (that they had never eaten at before).

Source: Epsilon 2016 New Mover Report

69% of new movers
agreed that they enjoy checking the mailbox for postal mail.

Source: Epsilon 2016 New Mover Report

41% of new movers
pay more attention to information received by postal mail than if it was received by email.

Source: Epsilon 2016 New Mover Report

31% of new movers
felt that move-related information received by mail was the most convenient to read.

Source: Epsilon 2016 New Mover Report

18% of new movers
felt that move related information received by mail was more trustworthy than information online.

Source: Epsilon 2016 New Mover Report

60% of major move-related purchases
were made AFTER the move.

Source: Epsilon 2016 New Mover Report

51% of major move-related purchases
were for furniture.

Source: Epsilon 2016 New Mover Report

48% of major move-related purchases
were for appliances.

Source: Epsilon 2016 New Mover Report

Consumers spent $3,203 On average
on entertainment in 2017.

Source: Bureau of Labor Statistics

There are 67 million people
who bowl at least once a year.

Source: Simmons Research Company

The average person spends 2.5 hours
when visiting a bowling center

Source: Simmons Research Company

Games revenue averages $1,500 per week
or $75,000 gross/year in bowling centers.

Source: BPAA Bowling Industry Benchmarking & Operating Ratios Study

More than 75% of the population
(263 million people) went to the cinema at least once last year.

Source: Theatrical and Home Entertainment Market Environment report

an average of 4.9 movies are attended by audiences
between the ages of 12 and 17 over the course of the year

Source: Theatrical and Home Entertainment Market Environment report

On average 3.2 - 4.6 times per year
North American families will visit a full-featured family amusement center.

Source: International Association of Amusement Parks and Attractions

91% of family entertainment center guests
spend 1-4 hours at the center.

Source: International Association of Amusement Parks and Attractions

21% of attendance
at a family entertainment center is from birthday parties

Source: International Association of Amusement Parks and Attractions

76% of consumers
trust direct mail when they want to make a purchase decision.

Source: MarketingSherpa

Motivation response is 20% higher
for Direct mail vs digital media.

Source: "A Bias for Action," Canada Post)

75% of households
usually read, scan, or read some of their direct mail advertising materials.

Source: The Household Diary Study 2016, USPS®, Table A8-15

Direct mail is the top purchase influencer among Baby Boomers
according to a MarketingCharts study.

Source: Direct Mail A Top Purchase Influencer For Baby Boomers