More than 87% of Americans use coupons when they shop. Today, with mobile and internet innovations, more than 20% of US consumers can now use these types of apps to save; in fact, a majority of websites now offer digital coupons and deals!
With the increase of coupon usage, most business owners realize that offering coupons or other online promotions is a practical way to keep their clientele coming back. Clipper Magazine constantly tries to find enticing local deals and offers to maintain its readership and to help local businesses grow.
Recently, Clipper Magazine launched a new way to save with its DoubleTakeDeals.com and ClipperMagDeals sites. Every day, these new sites feature a great deal with savings up to 80%.
As a business owner, you have to consider the trends and consider how you’re going to grow and gain more customers. With Clipper Magazine’s new DoubletakeDeals.com site, everyone is a winner! Businesses grow by enticing new customers or rewarding existing ones, while consumers enjoy significant savings on their daily purchases.
It’s FREE and easy to access! Simply sign up to join our email list and you will receive an amazing deal every day! We know you’ll love these great deals!
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Posted in Advertising and Direct Mail, Advertising Online, Corporate, Coupon Advertising, Couponclipper.com Advertising, Online Marketing.
Nobody would debate the fact that the economy has changed. As such, advertising has changed and, most likely, so has your target demographic.
Direct mail has always been the leader when it comes to acquiring new clients and successfully branding businesses. Still, it can be costly, and the redemption rate may not be as good as it once was due to competition and saturation within a specific industry. With a more restrictive budget, It becomes a question as to which business will “win” a particular client.
Challenge #1:
What to promote? What strategies work, and what will enable you to beat the competition?
Studies show that most Americans want savings and are more aware of how to use coupons for their daily purchases. Taking that into consideration, you will want to offer a good discount, with an established deadline, in order to gain new customers while covering your advertising expenses and providing a profit. A “good” offer might be a BOGO or a generous discount on your most profitable items.
Challenge #2:
Who is your target?
It can be difficult to find a resource that provides an up-to-date, accurate database to which to mail your promotional offers. As a business owner, you need to be aware as to whom is frequenting your business and what items are providing the draw, which will help you to understand the demographic you should target. To get the best ROI (return on investment), you need to track your clientele, which will enable you to target a certain age, income, area, etc. If you operate an ethnic restaurant, for example, you will generally receive a greater response from mid-age professionals. Discuss your demographic data or observations with the resource from which you are obtaining the information.
Challenge #3:
How much?
The most important challenge for you as a business owner in today’s economy may be in determining how to afford advertising without hurting your cash flow. Spending on direct mail—done the RIGHT way—need not be cost prohibitive. Many businesses erroneously think it is better to handle
promotional mailing themselves by splitting it into several zones or areas; however, the cost is usually much higher that way than by trusting a reputable resource to coordinate a bulk mailing.
Conclusion:
Consider the challenges to advertising in today’s economy and address each one in an intelligent way; it’s the answer to remaining profitable while staying ahead of your competition.
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Posted in Advertising and Direct Mail.
