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Another Design Award for Clipper Magazine!

Clipper Magazine’s resource book edition as well as the Total Loyalty Solutions resource book edition have been selected as winners in the 2010 American In-house Design Awards in the Sales Promotion/Sales Kit Category. The American In-house Design Awards are presented by Graphic Design USA (GDUSA) , the monthly business-to-business magazine for graphic design professionals since 1963.

For the fifth straight year, more than 4,000 entries have arrived from all across the country; Clipper Magazine’s Resource Book Editions are two of the highly selective 15 percent that are being recognized with an Award Certificate of Excellence. Our Resource Book Editions will be published in the 250-page American In-house Design Awards Design Annual–which serves as the July/August 2010 edition of GDUSA–-that will be seen by an estimated audience of 100,000+ decision makers. Our winning pieces will also be displayed, visually and with full creative credits, in a special Online Gallery section of gdusa.com, with a live link for visitors all year long.

Clipper Magazine’s resource book edition was created with the vision to have the actual magazine product in your hand while giving a potential business owner all the options available to their business, while providing a first-hand look at how our off-page products work–from the trimmed gatefold option to postcards and inserts. Within the pages of the magazine you will see a brief history, company overview, demographics/distribution, on-page advertising, off-page products and beyond–all rolled into one, from the printed direct- mail publications to our online community at couponclipper.com.

Total Loyalty Solutions resource book edition. Acquire, Retain, Reward Your Best Customers with three powerful companies: The Menu Company, Loyal Customer Club and Clipper Web Development. From success stories to detailed marketing plans, this book gives restaurant owners all the details as to what these companies have to offer.

We are all very honored to receive this award for Clipper Magazine.

Project Coordinator/Director: Steve Zuckerman.

Creative Directors: Amy Hynes, Melanie Luther, Randy Major and Andrew Spangler.

Copywriters: Schuyler Meeks, Amy Hynes, Claire Finger and Raymond Carboni.

Creative Team: Melanie Luther, Randy Major, Andrew Spangler, Jim Roberts, Claire Finger and Raymond Carboni.

Photographers: Mike Miville and Mike Frederick.

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Posted in Advertising and Direct Mail, Art Department, Corporate, Web Design and Development.

By tarik.safouane
June 7, 2010

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Back-To-School Marketing That Makes The Grade

Although summer has not yet officially begun, it’s time to begin working on your Back-To-School marketing plan! As a retail business owner, you’ll want to attract customers during this major shopping season.

It is important to create some “buzz” that ties in with back-to-school, even if your products or services are not necessarily educational in nature. Your advertising can target more than just students—create deals specifically designed toward parents, the family unit or others. For example, a beauty salon might tout their promotion this way: “Take some time for yourself now that the kids are back to school.” The key is to aim your specials toward the right demographics. It is also beneficial to think in a broader sense within your local community and partner with schools or local businesses that do have a direct tie to education. One idea might be to sponsor a contest, such as a Reading Program or “My Summer” essay contest with your local library. Most importantly, you must begin to plan. . .NOW.

A previous article illustrated that one quality of a successful business is planning ahead. Your combined internet/print campaign becomes even stronger when you have a clear vision for your marketing plan. At Clipper Magazine, we work closely with our clients, whether they need a simple direct-mail campaign (postcards, inserts and magazine ads) or require a lot more. With our various in-house divisions, we can provide email marketing, web design, search marketing, and complete creative and marketing solutions. Using an A+ resource like Clipper Magazine ensures that you stay ahead of the class—and on top of your competition.

The point: Think higher ROI and start planning for your back-to-school campaign now.

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Posted in Advertising Online, Advertising and Direct Mail, Coupon Advertising, Couponclipper.com Advertising, Online Marketing, Web Design and Development.

By Clipper Magazine
May 26, 2010

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