5 Ways to Improve Your July 4th Social Media Engagement

Holidays are an exciting time to engage your customers, prospects and team members through social media. With a little planning, you can organize a July 4th social media campaign to draw in new clients, as well as engage with your existing customer base. Here are five things you can still plan to do for your July 4th social media campaign:

1. Partner with a Charity

Look at your local community – is there a charity that makes sense for your business to support? Partnering with a local organization and volunteering your time is a great way to help fundraise in a patriotic way.

If you’re having trouble choosing a charity, Charity Navigator has a great list of highly rated nonprofits that support our military members and their families.

2. Share Patriotic Photos

Host a red, white and blue day for employees, encouraging them to wear their most patriotic outfits. Have employees vote for the best outfit and offer a prize.

Be sure to take a lot of photos from your red, white and blue day so that you can share with your followers on social media. Not only does this represent your company as a fun place to work, but it also showcases the people who make up your company. Encourage your followers to share their own photos with your social media community.

3. Share Products or Services to Use for July 4th

Even if you don’t sell something that would normally be associated with the July 4th, you can still be inspired. Think outside of the box; can you tie in a product in a unique or fun way?  Once you’ve got your idea, run with it (and run a promotion as well).

Clever and creative marketing allows you to make an impact when you advertise without being overly “aggressive” with your approach – you’ve made advertising enjoyable.

4. Promote Your Independence Day Sale

Are you running an Independence Day sale to drive sales and traffic? Make sure you promote your campaign early and often.

Give your social media followers a sneak peek at your promotion a few days before it begins with a teaser campaign. Tell them what you’ll be offering over a series of social media blasts or posts to keep them coming back for updates. Don’t forget to create a brand-specific hashtag for your campaign to maximize your reach and impact.

5. Conduct a Contest

July 4th contests are a great way to create social media engagement, as well as promote customer interaction.

Run a photo contest by having followers post their most patriotic moments or their best red, white and blue photos. Don’t forget to create a branded, holiday-specific hashtag for your contest (this will help you sort through entries and create higher visibility for your campaign).

Remember, your goal is to have a little fun while celebrating July 4th. While engagement isn’t everything, it’s critical to give back to your customers sometimes (and not always make it about the sale).

Get Started Today

Now is the time to put your plan into action. Take one or two of the suggestions from this article and start planning your July 4th social media campaign today. Can you start teasing a holiday campaign today? You don’t need to have your plan finalized to let your followers know that you have something fun planned for the holiday. Take a look at successful promotions from previous holidays and use them to create a plan. Most of all, have fun with it!

Explore More

corporate info

privacy policy

Copyright 2023 – Clipper Magazine®. All rights reserved.