Response-driven direct mail magazine publications designed to increase visibility, store traffic and sales revenue for our advertisers. Publishing as Clipper Magazine, Savvy Shopper, Mint Magazine, Rewards Magazine, Marketplace and Home & Decor IDEAS. Clipper Magazine is one of the largest direct-mail advertising magazines in the country.
Savvy Shopper in Arizona, Georgia, Louisville, KY & Southern IN. We are known as Marketplace in St. Louis, MO & St. Charles, MO, as Rewards Magazine in Cincinnati & Dayton, OH and we mail as Mint Magazine in Jacksonville, FL, Palm Coast FL, St. Augustine FL & Amelia Island FL, Columbia, SC, Chattanooga, TN & Knoxville, TN, Long Island, NY.
Gannett Co., Inc.
Approximately six weeks. 82% of our readers read our magazines two or more times. 75% keep their magazines for more than 2 weeks.*
Predominately Female: the primary decision-maker when purchases are made. Household Income: mid to upper income levels. Median Age: 25-54.
Full-color, glossy, direct mail magazine.
*Publication readership statistics based on readership poll
†Excerpted from The Media Audit 2010 National Report.
Currently mails in 29 states: Alabama, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Mississippi, Missouri, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, Wisconsin
Each edition mails to 50,000± homes, mailing between 6-8 times annually (more in selected markets).
Provide blanket coverage to major markets. Regional supplements mail between 6-8 times annually (more in selected markets).
Mails to our multiple magazine publications’ entire distribution – approximately 28 million homes per issue. Bound and inserted into one of our multiple magazine publications. Mails 6 times per year.
Each issue mails to 50,000-150,000 ± homes. Household selection based on household income and carrier routes. Routes selected consist primarily of homeowners.
- Distribution as of 12/2012. *Publication readership statistics based on readership poll †Excerpted from The Media Audit 2010 National Report.