Even though Clipper Magazine prides itself in offering “The Best Local Advertising In America”, we have not forgotten our national clientele. Our National and Regional Advertising departments are dedicated to building your business nationwide by obtaining local consumers for your brand. Clipper Magazine’s National Supplement is ideal for introducing new products, building established brands, presenting seasonal promotions and getting the Return On Investment that you expect.
Clipper Magazine has introduced off-page products (custom-designed, printed and MAILED postcards and inserts) to help businesses achieve a higher degree of exposure and a longer reach at a minimal cost. Prices starts as low as 11 cents per home! We are not merely offering mailing lists or printing services. We are providing the entire package: a high-quality design, printing and distribution.
Whether nationally, regionally or locally, businesses have more options with Clipper Magazine. We help you reach your local markets with focused, high-quality campaigning tools such as magazine ads, postcards, inserts–even internet marketing, available through our couponclipper.com online coupons, email marketing and local search engine packages.
Stop hiding from your customers! Reap the national benefits of local advertising with Clipper Magazine!
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Posted in Advertising Online, Advertising and Direct Mail, Corporate, Coupon Advertising, Web Design and Development.
As a company that has grown more than 5,000% in the past 27 years, Clipper Magazine is the expert in direct-mail publications and distribution. Amid all the trends and the “everybody is doing it” mentality, there is a tendency for companies to shift their budgets toward utilizing new tactics. We have written several blog entries about integrating new marketing techniques, but we do not encourage shifting your budget to a single specific medium because it’s currently a “hot“ topic.
A good example: we have had advertisers ask about our Search Engine Optimization and social marketing package without their first having a website. We are not only in the direct-mail business but also in consulting because we do not encourage businesses just to advertise but to advertise wisely!
A good direct-mail strategy starts with ensuring you have all the required elements to launch your campaign–from defining your target audience and improving your branding to delivering a strong call to action.
Direct mail does not simply mean sending your advertising messages to a mailing list. There are many companies out there that sell or rent mailing lists and the cost is usually high. The key to effective direct-mail advertising is in delivering highly targeted advertising while keeping it relevant. Doing your own postcard mailing is not as efficient nor as effective as sending a postcard with Clipper Magazine. Our distribution exceeds 100 million households annually using an exceptional delivery system and carefully selected zip codes based on income and carrier routes.
The point: Direct-mail costs are usually high, but they are far more inexpensive—and effectual–when you choose a resource with a proven system and success rate like Clipper Magazine.
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Posted in Advertising and Direct Mail, Corporate, Coupon Advertising.
