While the extensive media coverage for The World Cup is costly, rest assured that you don’t need to spend a lot of money on advertising in order to have it be successful. Like the soccer competition, what is important is the simplicity of the game—in fact, spectators don’t even have to fully understand all the rules and nuances of the game to enjoy watching it. In business as on the field, maintaining a simple strategy can be your key to success.

Adding to the enjoyment of The World Cup event is the atmosphere of goodwill among all the participants, players and fans alike. Nations unite for humanitarian causes, thereby creating a noble sense of community and solidarity. Such teamwork has applications for any business; competing to succeed is an incentive for any community, because it automatically elevates the quality of the offering.

The point: Strategize ways in which you and your team can bring about positive change. Competing for the good of the entire community will allow you to become more profitable and successful in the long run.

For the fifth straight year, more than 4,000 entries have arrived from all across the country; Clipper Magazine’s Resource Book Editions are two of the highly selective 15 percent that are being recognized with an Award Certificate of Excellence. Our Resource Book Editions will be published in the 250-page American In-house Design Awards Design Annual–which serves as the July/August 2010 edition of GDUSA–-that will be seen by an estimated audience of 100,000+ decision makers. Our winning pieces will also be displayed, visually and with full creative credits, in a special Online Gallery section of gdusa.com, with a live link for visitors all year long.

Clipper Magazine’s resource book edition was created with the vision to have the actual magazine product in your hand while giving a potential business owner all the options available to their business, while providing a first-hand look at how our off-page products work–from the trimmed gatefold option to postcards and inserts. Within the pages of the magazine you will see a brief history, company overview, demographics/distribution, on-page advertising, off-page products and beyond–all rolled into one, from the printed direct- mail publications to our online community at couponclipper.com.

Total Loyalty Solutions resource book edition. Acquire, Retain, Reward Your Best Customers with three powerful companies: The Menu Company, Loyal Customer Club and Clipper Web Development. From success stories to detailed marketing plans, this book gives restaurant owners all the details as to what these companies have to offer.

We are all very honored to receive this award for Clipper Magazine.

Project Coordinator/Director: Steve Zuckerman.

Creative Directors: Amy Hynes, Melanie Luther, Randy Major and Andrew Spangler.

Copywriters: Schuyler Meeks, Amy Hynes, Claire Finger and Raymond Carboni.

Creative Team: Melanie Luther, Randy Major, Andrew Spangler, Jim Roberts, Claire Finger and Raymond Carboni.

Photographers: Mike Miville and Mike Frederick.