For the fifth straight year, more than 4,000 entries have arrived from all across the country; Clipper Magazine’s Resource Book Editions are two of the highly selective 15 percent that are being recognized with an Award Certificate of Excellence. Our Resource Book Editions will be published in the 250-page American In-house Design Awards Design Annual–which serves as the July/August 2010 edition of GDUSA–-that will be seen by an estimated audience of 100,000+ decision makers. Our winning pieces will also be displayed, visually and with full creative credits, in a special Online Gallery section of gdusa.com, with a live link for visitors all year long.

Clipper Magazine’s resource book edition was created with the vision to have the actual magazine product in your hand while giving a potential business owner all the options available to their business, while providing a first-hand look at how our off-page products work–from the trimmed gatefold option to postcards and inserts. Within the pages of the magazine you will see a brief history, company overview, demographics/distribution, on-page advertising, off-page products and beyond–all rolled into one, from the printed direct- mail publications to our online community at couponclipper.com.

Total Loyalty Solutions resource book edition. Acquire, Retain, Reward Your Best Customers with three powerful companies: The Menu Company, Loyal Customer Club and Clipper Web Development. From success stories to detailed marketing plans, this book gives restaurant owners all the details as to what these companies have to offer.

We are all very honored to receive this award for Clipper Magazine.

Project Coordinator/Director: Steve Zuckerman.

Creative Directors: Amy Hynes, Melanie Luther, Randy Major and Andrew Spangler.

Copywriters: Schuyler Meeks, Amy Hynes, Claire Finger and Raymond Carboni.

Creative Team: Melanie Luther, Randy Major, Andrew Spangler, Jim Roberts, Claire Finger and Raymond Carboni.

Photographers: Mike Miville and Mike Frederick.

We asked Chris Demers, one of our talented senior art directors, and here’s what he had to say:

Q: What do you notice about a well-marketed ad?

A: The message or design must be striking enough to get me to change my routine. My routine is generally flipping through a magazine and pausing for a second on each page. Something that makes me stop and look for a few additional seconds is critical. I should then feel rewarded for having spent the extra time to look. Never “trick” me into wasting even a few seconds of my time. Give me reason to care about what you want me to look at. Make me wiser or richer, better looking or more confident. Or don’t waste my time. Good advertising always plays to an emotional need. Great advertising creates it.

So, what strikes you most about well-marketed ads? Please share your answers with us.