Clipper Magazine, Inc. provides direct-mail advertising and marketing services in the United States. It publishes both regional and local individual-market editions.
The company was founded in 1983 and is based in Mountville, Pennsylvania. As of October 31, 2003, Clipper Magazine, Inc. became a subsidiary of Gannett Co., Inc.
Clipper Magazine also operates numerous subsidiaries:
Loyal Customer Club, My New Home Guide, myClipper.com, Spencer Advertising & Marketing, Clipper Web Development, The Menu Company and Total Loyalty Solutions.
Memorable messages get better results. So, we offer you the invaluable resources of specially trained graphic artists, writers and production staff – all using the industry’s most advanced technology. The results? Ads that polish your image and amplify the power of your message.
Editions
Over 467 local editions in 30 states mailed 7 times annually (more in selected markets).
Editorial Focus
Full-color advertising in a glossy magazine format, consisting largely of local merchants and services but also including major regional and national advertisers.
Editorial Point-Of-Difference
Our eye-catching format and ease of use make us the most appealing direct-mail advertising in America, with an extended shelf life in the home. In independent research, our product has proven to have a shelf life of seven weeks, making it ideal for new product promotions as well as brand building.
Readership
Exceeds 200 million annually. 75% of all Clipper Magazine issues are read by at least two people in a household. A study showed that 54% of Clipper Magazine readers share the magazines with their spouses or significant others.
