As a company that has grown more than 5,000% in the past 27 years, Clipper Magazine is the expert in direct-mail publications and distribution. Amid all the trends and the “everybody is doing it” mentality, there is a tendency for companies to shift their budgets toward utilizing new tactics. We have written several blog entries about integrating new marketing techniques, but we do not encourage shifting your budget to a single specific medium because it’s currently a “hot“ topic.
A good example: we have had advertisers ask about our Search Engine Optimization and social marketing package without their first having a website. We are not only in the direct-mail business but also in consulting because we do not encourage businesses just to advertise but to advertise wisely!
A good direct-mail strategy starts with ensuring you have all the required elements to launch your campaign–from defining your target audience and improving your branding to delivering a strong call to action.
Direct mail does not simply mean sending your advertising messages to a mailing list. There are many companies out there that sell or rent mailing lists and the cost is usually high. The key to effective direct-mail advertising is in delivering highly targeted advertising while keeping it relevant. Doing your own postcard mailing is not as efficient nor as effective as sending a postcard with Clipper Magazine. Our distribution exceeds 100 million households annually using an exceptional delivery system and carefully selected zip codes based on income and carrier routes.
The point: Direct-mail costs are usually high, but they are far more inexpensive—and effectual–when you choose a resource with a proven system and success rate like Clipper Magazine.
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