We wrote previously about Clipper Magazine’s winning direct-mail postcards, or, as we refer to them, DALs–Detached Address Label postcards. Just a quick reminder as to why this is a great direct-marketing tool that you should consider in your marketing efforts.
DAL postcards allow a client who prefers solo mailing to land in a consumer’s mailbox for approximately 1/3 of the cost associated with other postcard venues. Also, postcard printing and distribution is far more efficient and convenient when you use a reputable direct-mail and printing resource like Clipper Magazine. When you think about it, you could produce postcards in house, then print, stamp and mail them. BUT…it is extremely difficult to contain the costs and keep them low. We already have advanced segmentation and a proven distribution system that works, so postcard printing and distribution is far more complex than you may realize.
We would like to share a good article from Today’s Garden Center as an example of a winning direct-mail strategy and partnership between Clipper Magazine and Stauffer’s of Kissel Hill using full-color DAL postcards.
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