Combining Search Marketing with Direct Mail to Reach Your Customers!

Using search marketing in conjunction with direct mail is a marketing tactic that is eliciting a great response. How can a business benefit from incorporating a mix of both direct mail and search marketing? Many strategists believe that, with the digital marketing growth, direct mail is still the most successful with regard to branding. The paper, the colors, the design– the branding idea just looks and feels right in print. Direct-mail ads certainly carry their weight within the marketing mix.

Clipper Magazine mails annually to 100 million households nationwide. Clipper also offers web marketing solutions in addition to its being synonymous with direct mail. Spencer Advertising, Clipper’s in-house agency, offers web site branding to their clients and has helped several major national clients launch a winning web site. Likewise, Clipper is helping local businesses to discover and implement their own search marketing solutions. The Clipper Web Development team has Google-certified Qualified Advertising Professionals who understand how Google search marketing works and can maximize your exposure on the internet at the lowest possible cost. Clipper understands that, in this market, the challenges are far greater for business owners. That is one of the reasons Clipper Magazine offers solutions using a family of divisions from web development and internet branding to search marketing.

What is Search Marketing?
Search marketing combines Search Engine Optimization (SEO: the process of making changes to your site to improve your ranking) and Paid Search–internet advertising model used with search engines and online advertising networks based on bidding on keywords targeting your audience.

Pay per click management is becoming more important to local businesses; that’s why Clipper has a dedicated team to focus on delivering the best results for your company. This begins with researching the keywords and ensuring the landing pages are well designed and that they offer complete information to encourage visitors to convert.

Direct Mail and Search Marketing
It is all about branding. Recent studies show that advertisers active in direct mail get a better response in search marketing because they are reaching customers on many levels and building a positive business image. When a customer starts thinking about buying a product, usually he or she will use search engines to find reviews or more information about that particular product. If you are actively involved in search marketing and your ad appears, that could play a positive role in the consumer’s purchasing decision.

The Point: Try to reach out to your customers using a combination of marketing tools. Most importantly, find a resource that can offer you options as well as a winning strategic mix.

Call Clipper Magazine to get started on your local search marketing strategy: 888-569-5100.