Direct Mail For Restaurants: The Cost of Not Updating Your Menu

With this economic roller coaster ride we are experiencing, prices are rising. Gas, flour and cheese prices all had tremendous effects on restaurant owners around the world. Prices were changed, food items dropped and substituted, business structure rearranged and new tactics were implemented in order to combat the unforeseen changing of the economy.

According to the National Restaurant Association, the annual food and labor inflation rate is 7.5%. This rate has a huge effect on not only large restaurants, but small restaurants as well. It is important to take into consideration when adjusting for the high costs of foods & gas to adjust for the inflation as well. A restaurant that does not regularly update its food prices is losing potential profits – the cost of creating and printing new menus is small when compared to the profits lost for not adjusting prices.

Clipper Magazine offers a variety of direct mail, menu design and advertising solutions to help restaurants. The Menu Company is a division of Clipper Magazine that is specialized in menu design. For more information, please check out themenuco.com. The magazine also offers the option of advertising using inserts. Center inserts are stapled in the center of the magazine and are available in a wide variety of options – full color no bleed, coated or uncoated. They are mailed and targeted to a region within a specific Clipper Magazine distribution area. Inserts are a great way to promote your menu via direct mail. To learn more about these options, please call 1-888-569-5100.