With today’s highly accessible publishing technologies, social media are easier than ever to use. As a local business, you can reach a larger audience through various types of social media, available to you either free or at a very low cost, which provide great means to communicate and interact.
Some Tools To Start With:
Twitter: Mobile and web social networking and micro-blogging service. Allows you to post a text-based message of up to 140 characters.
Facebook: A social networking website. Facebook members can add their friends, post messages and updates. Facebook allows businesses to create “pages” and interact with their fans.
Digg: A social news website. People submit links, stories, etc. The most “dugged” stories (based on popular vote) appear on the front page.
Blog: A contraction of the term Weblog. Using Wordpress.com or Blogger.com, you can start blogging today! Blogs provide articles, commentary, videos or news on a particular subject. The reader has the ability to interact and leave comments.
Now What?
Using social media can be a time-consuming process. As a first step, we recommend you follow businesses that are blogging, using Twitter, Facebook, etc. to see how they are utilizing these tools. Learning more will help you to do it right. There are so many automated online tools that can help you obtain the information you need and help you to engage your customers regularly. We plan to follow up in a future edition of this blog with an article on advanced tools. Once you understand how it works, using social media becomes simple and easy to utilize.
It may also be wise to hire a social media agency that can guide you and provide you with the tools and required resources. Many people delve into social media simply because it is a hot topic. There is nothing wrong with utilizing social media for marketing purposes. Engaging your customers and helping them with local coupons is actually appreciated in this economy. Hiring a pro is always wise. Our internet division, Clipper Web Development, is assisting many of our clients with their social media from profile pages including search marketing, social media management from Facebook page creation, Linkedin profiles and Twitter profiles to business blogging.
Coupons And Social Media
Couponclipper.com provides the system, why not utilize it? Linking to your coupons to the social media world will increase your company’s exposure and redemption. You can also use Twitter to post coupons for your followers. On your Facebook page, you can also post coupons published in the magazine and link to your Couponclipper.com profile. It is the best way to reach your customers–wherever they are.
“Digging” your coupon and sharing it with your friends, family and followers can bring your coupon to the number one page on Digg.com.
You can also share updates about your business with and advertise special events to your customers. There are so many free tools available to double your advertising exposure. It is crucial to use print and internet advertising and back it up with social media and blogging. A good strategy is one that combines them all.
The point: There are many social media tools and with our Couponclipper.com site, you can easily share your coupons online and increase your business activity.
You can leave us comment on the blog or ask questions via Twitter too just include @clippermagazine within your tweet
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Social media is getting bigger and bigger. By the end of 2009, I think a huge percentage of businesses will be using at least one social media resource.
My husband and I would like to thank you for the promotion for DaVinci’s Pub. We had a delightful meal there for a nominal price thanks to the coupon. On top of that, we received a goodie bag from Clipper Magazine. Way to go!
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