Direct Marketing: Our Favorite B2B Sales Tool

As the recession continues, pennies are tight and, of course, businesses are struggling to prioritize their budgets. Branding is very important to surviving in such an economy. The challenge is to diagnose your brand before considering any investment in sales materials. Just because the economy has taken a downturn does not mean your brand should suffer. As traditional and old-fashioned as it sounds, direct marketing still offers great value—and great opportunities—when communicating vital information about your company to your customers.

A website about your products and services can deliver information faster when it presents  a strong branding message; sales media sheets and capabilities brochures can also prove invaluable in helping you brand your company. Decision makers often prefer to look at a hard copy of a business brochure even when there is information online about the company—but it is vital that your brochure be well designed, created from high-quality paper and feature your portfolio or client testimonials to support your sales pitch.
A crucial part of the branding process is finding the right format and look for your sales  materials. At Clipper Magazine, you can utilize our in-house Clipper Graphics’  creative team for a wide range of designing and printing services. Yes, we are not only the leader in providing local coupons, but we are also known for  our custom design and printing services at a reasonable price. How are we able to do what we do for the price we do it? Simple: our high production volume — 200 million pages printed  a year — gives us considerable purchasing clout with our printers and other vendors.
The point: Having the right sales tools is crucial during these uncertain economic times. Visit the Clipper Magazine website and check out the section on Clipper Graphics to discover cost-effective  solutions to your marketing issues.

Winner in the 2008 American Inhouse Design Awards

Clipper Magazine’s sales media folder has been selected as a winner in the 2008 American Inhouse Design Awards in the sales promotions category. Over the past two years Amy Hynes, Melanie Luther and Randy Major have been working closely with Steve Zuckerman on restructuring our current sales media pieces.