Clipper Magazine: A new look in direct mail and coupon advertising

Clipper Magazine® has been the industry leader in direct-mail, local advertising and coupon advertising for over 25 years. We thank you for the trust that you’ve placed in our hands. We take that trust seriously.

The proliferation of desktop publishing software since the early 1990s has resulted in a deterioration of true graphic design. Unfortunately, the abundance of poor design has made the general public somewhat accustomed to it. It’s also made business owners, come to accept (and expect) poor design. Fortunately, most people still instinctively know good design when they see it— although they couldn’t necessarily verbalize why its good. So there is still an added benefit to good design: the general public recognizes it when they see it, and interprets it as professional, credible, and of high-quality. Being part of a well-designed publication automatically associates your business with all of those good qualities.

Realizing that times change and styles change, in order to continue to best service our clients and readers, we’ve made some improvements to our magazine to improve its readability and usability. We fully expect to broaden our readership, lengthen our shelf life, and gain acceptance in more and more households across America. This, of course, translates into better results for you.

The look of our magazine, as a whole, is dependent upon the look of each ad, individually. Please realize that we can’t improve the whole without changing each part. Our goal is to improve our magazine so that everyone will benefit.

A streamlined, more organized format.
Our new all-horizontal layouts create a cleaner, easier-to-read format. By eliminating the visual break between vertically-formatted ads, we’ve given our magazine a less cluttered look. It’s highly subliminal, but the horizontal quarter-page ads create a more pleasant visual experience for the reader. We feel it’s important to point this out, because you’ll soon see our competition try to do the same. As the leader in the industry, imitators will undoubtedly follow. With our highly-skilled creative staff, we’re confident they’ll never keep up.

Consistent coupon sizing, placement and formatting.
Our readers have spoken, and we’ve listened. Small coupons are difficult to read, and awkward to use. They are easily lost in a purse or wallet. And by placing the coupons on the right side of every page, your coupon is guaranteed to never print behind someone else’s. Additionally, readers will know just where to look to find your coupons! Better organization of the magazine as a whole creates a more enjoyable experience for our readers. This translates to increased readership, greater coupon redemption, and more business for you.

Greater emphasis on professional photography.
A picture says a thousand words. A strong visual will capture a reader’s attention and convey your basic message faster than any other single element in your ad. Given this simple fact, isn’t it obvious that your image should be prominent and professional?
Our extensive database includes literally hundreds of thousands of sharp, crisp, unique images. And we continue to add more every day. We’re sure to have something to suit your needs.