As more companies embrace Web marketing trends, we are seeing significant growth in social marketing within the restaurant industry. In addition to web design, Clipper Web Development, a division of Clipper Magazine, offers social media marketing and search engine optimization as a direct result of many of our magazine advertisers expressing interest in those areas. Originally Clipper Web Development started as Clipper Magazine’s in-house web department and, with the addition of digital products, it has grown and expanded further to serve an even broader clientele base.
We understand that most restaurant owners are busy and simply do not have enough time to adequately manage their marketing. Here are a few tips from the Clipper Web Development team to assist you in these efforts:
- You can create a Facebook or Twitter branded page (or hire a resource that can customize it for better branding; see Clipper Web Development Internet Marketing page for details)
- Encourage your loyal clientele to review your business on sites like Yelp.com
- Collect e-mail addresses and keep in touch with your customers; give discounts and always ask them to share their dining experiences/stories on their blogs, sites, etc.
- Create virtual videos by using YouTube channels
- Create a blog, perhaps connect with local farmers/nutritionists and feature their fresh products, share recipes, etc.
- Host an event: use meetup.com or just invite your Facebook fans/Twitter followers to your restaurant to enjoy a special menu
Opportunities to expand your marketing efforts are definitely available. Following some of these tips can aid in making the most of your advertising dollars. If you would like to explore advanced strategies further, contact Clipper Web Development—we can help!
