What is Coupon Marketing? And Why Should You Start Today?
In the delicate dance of retail profitability, margins represent the beat. Coupons can be a dynamic partner, allowing retailers to step in time with consumer demand and competitive pressures. But like any dance, timing and technique are critical. Execute poorly, and margins shrink. But with the right strategy, coupons not only preserve but also enhance margins, contributing to a profitable bottom line. Let’s delve into how strategic coupon campaigns can play an instrumental role in