Clipper Blog

What is Coupon Marketing? And Why Should You Start Today?

In the delicate dance of retail profitability, margins represent the beat. Coupons can be a dynamic partner, allowing retailers to step in time with consumer demand and competitive pressures. But like any dance, timing and technique are critical. Execute poorly, and margins shrink. But with the right strategy, coupons not only preserve but also enhance margins, contributing to a profitable bottom line. Let’s delve into how strategic coupon campaigns can play an instrumental role in

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5 Cinco de Mayo Restaurant Marketing Ideas

Cinco de Mayo, a very popular and well-known Mexican holiday often universally celebrated by many with excellent Mexican-themed food and drinks at restaurants, events, parties, in the mail, online, on billboards, and more—however, it often

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The Future of Direct Mail Marketing

With the rise of digital marketing, direct mail marketing was pushed to the back burner. But in recent years, it has made an impressive comeback with new and innovative ways to reach potential customers. Direct

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Best Places to Advertise Locally in Atlanta

Atlanta, Georgia, stands as a beacon of culture, innovation, and economic growth in the heart of the South. Known for its rich history, diverse population, and status as a major business hub, Atlanta offers unparalleled

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Why You Should Advertise When Times Are Tough

In the ever-fluctuating world of business, one truth remains constant: what goes up must come down. This natural ebb and flow affect all businesses, leaving none entirely immune to slower periods. These downturns can be

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Best Places to Advertise Locally in Tampa

In the vibrant city of Tampa, Florida, local businesses thrive on the community’s unique blend of cultural diversity, economic vitality, and coastal charm. Advertising locally in Tampa is not just about reaching an audience; it’s

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The Essential Guide to Advertising for New Businesses

Starting a new business is an exhilarating journey filled with dreams, aspirations, and, unavoidably, a fair share of challenges. In the entrepreneurial world, making informed decisions from the get-go can significantly impact your venture’s success

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Best Places to Advertise Locally in Philadelphia

Philadelphia, a city renowned for its historical landmarks, vibrant arts scene, and dynamic culinary landscape, offers a wealth of opportunities for local advertising. From its bustling streets to digital platforms, understanding where to advertise locally

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Best Places to Advertise Locally in Jacksonville

Jacksonville, Florida, affectionately known as “Jax,” is a hub of vibrant beach life, cultural landmarks, and bustling urban districts. It presents a unique canvas for businesses aiming to enhance their local visibility and connect with

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Maximize ROI with Personalized Direct Mail

In the rapidly evolving landscape of marketing, businesses are constantly seeking innovative strategies to maximize their return on investment (ROI). Amidst the digital marketing surge, personalized direct mail stands out as a potent tool, offering

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